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ux designer


art director


what's up?

UX, UI, HTML5, CSS, 2D & 3D, Javascript, jQuery, PHP, MySql. It’s not easy finding a web guru who knows all the technology. But it’s even harder to find someone who knows how to deliver it with a clear understanding of humanity. Whether creating a web experience from the ground up or an application module from the top down, I always start with what the user needs, not what technology I know or what is trending at the moment. The result is a portfolio of award-winning websites, digital advertising campaigns and rich media applications that are highly functional, user-friendly and executionally elegant.

Although I've been doing this for over 25 years, I approach every day determined to learn a new methodology, technology, or customer insight that can help me deliver the best solution for my clients. Previously a senior art director at the interactive powerhouse, Digitas, I oversee all things interactive for ZooCru including UX, UI, creative and development for small through enterprise level clients. My insatiable curiosity and love for problem solving always seem to uncover a way to do things better, faster and often less expensive than you’d think. (Now I’ve got your attention, don’t I?).

A black belt in Tae Kwon Do (AAU National Silver (2013) & Bronze (2012) medalist), I am a devoted father and husband and love to spend my time off going on (wait for it) cruises.

client experience:
InterContinental Hotels Group (Holiday Inn, Holiday Inn Express, Indigo, InterContinental, Crowne Plaza), AARP, Samsung, Tide, Liberty Mutual, The Home Depot, Harvard School of Design, PCR, Celebrity Cruises, Columbo Yogurt, Gator Park, The New England Aquarium, Royal Caribbean, Target Logistics, Vonage

W3: Creativity (Gold)
MITX: Innovative Interaction (Gold)
W3: Creativity (Silver)
Adrians: Marketing (Bronze)
Adobe Labs Showcase: Innovative Interaction


Creative Director / Developer / UX Designer

ZooCru, LLC Orlando, FL

August 2014 – Present

Teacher's Fellow

Harvard University Cambridge, MA

September 2012 – December 2013

Sr. Art Director

Digitas, LBI Boston, MA

August 2007 – July 2010

Creative / IT Director

Institute of Medical Education & Research Miami, FL

August 2005 – August 2006

Art Director / Front-End Developer

Institute of Medical Education & Research Miami, FL

August 2004 – August 2005

Art Director / Developer / UX Designer

I-volutions Boston, MA

June 2002 – August 2014