what's up?

I’m a UX strategist and designer with over 25 years of experience creating functional, human-centered digital products. I focus on usability, clarity, and aligning user needs with business goals, whether building from scratch or improving existing experiences.

My background combines UX, UI, and product strategy with hands-on skills in HTML, CSS/SASS, JavaScript, and React. I’ve worked closely with development teams to bring ideas to life while keeping the user at the center. Most recently, I was the Lead Experience Strategist at Purple, Rock, Scissors, and before that, a Senior Art Director at Digitas. I’m naturally curious and driven by problem-solving, always looking for smarter, simpler, and more effective ways to design digital experiences.