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developer

ux designer

art director

photographer

what's up?

UX, UI, HTML5, CSS, SASS 2D & 3D, Javascript, jQuery, Node, React, Mongo, PHP, MySql. It’s not easy finding a web guru who knows all the technology. But it’s even harder to find someone who knows how to deliver it with a clear understanding of humanity. Whether creating a web experience from the ground up or an application module from the top down, I always start with what the user needs, not what technology I know or what is trending at the moment. The result is a portfolio of award-winning websites, digital advertising campaigns and rich media applications that are highly functional, user-friendly and executionally elegant.

Although I've been doing this for over 25 years, I approach every day determined to learn a new methodology, technology, or customer insight that can help me deliver the best solution for my clients. Previously a senior art director at the interactive powerhouse, Digitas, I oversee all things interactive for ZooCru, including UX, UI, creative and development for small through enterprise level clients. My insatiable curiosity and love for problem solving always seem to uncover a way to do things better, faster and often less expensive than you’d think. (Now I’ve got your attention, don’t I?).

A black belt in Tae Kwon Do (AAU National Silver (2013) & Bronze (2012) medalist), I am a devoted father and husband and love to spend my time off going on (wait for it) cruises.

client experience:
InterContinental Hotels Group (Holiday Inn, Holiday Inn Express, Indigo, InterContinental, Crowne Plaza), AARP, Samsung, Tide, Liberty Mutual, The Home Depot, Harvard School of Design, PCR, Celebrity Cruises, Columbo Yogurt, Gator Park, The New England Aquarium, Royal Caribbean, Target Logistics, Vonage, Disney, Darden, Ratheon, Bermuda Department of Tourism, Country of Kiribati

recognition:
W3: Creativity (Gold)
MITX: Innovative Interaction (Gold)
W3: Creativity (Silver)
Adrians: Marketing (Bronze)
Family Wealth Report Awards (Shortlisted)
Adobe Labs Showcase: Innovative Interaction

experience

Lead Experience Stategist

Purple Rock Scissors Orlando, FL

December 2021 – Present

Creative Director / Developer / UX Designer

ZooCru, LLC Orlando, FL

August 2014 – Present

Instructor - UX/UI

University of Central Florida Orlando, FL

April 2020 – April 2021

UX Engineer

Tompkins International (Applied Technologies) Orlando, FL

April 2019 – March 2020

Instructor - Full Stack Web Development

University of Central Florida Orlando, FL

April 2017 – April 2019

Digital Creative Developer

Disney Orlando, FL

March 2017 – September 2018

UX Developer

eXfuze Palm Beach Gardens, FL

August 2016 – December 2016

Teacher's Fellow

Harvard University Cambridge, MA

September 2012 – December 2013

Sr. Art Director

Digitas, LBI Boston, MA

August 2007 – July 2010

Creative / IT Director

Institute of Medical Education & Research Miami, FL

August 2005 – August 2006

Art Director / Front-End Developer

Institute of Medical Education & Research Miami, FL

January 2005 – August 2005

Art Director / Developer / UX Designer

I-volutions Boston, MA

June 2002 – August 2014